Effective Customer Feedback Systems are the key business effectiveness tool in the world of the empowered customer, instant online reviews and rampant social media. Yet many organisations get this badly wrong and often try to cover the gaps with clever ‘sales and marketing’. This destroys profits and makes life much harder than it needs to be. For typically less that £100/month you can engage the services on an Investors in Feedback helper, who will help and support you to get it right.
Effective feedback is THE business critical tool for customer loyalty, market research, growth and profit in the 21st Century.
Yet most feedback and ‘customer satisfaction’ systems are lame and pointless at best, and all too often are actually misleading and destructive.
It’s essential to use a professional accreditation and advice service in order to get this right.