The Key Principles of Effective Customer Feedback

The key principles of effective customer Feedback are;   Gathering feedback is vital … and responding to it effectively is what really matters In the world of the empowered customer, not gathering feedback is suicidal The method of feedback gathering must depend on the relationship you have with the customer: one size does NOT fit […]

How do I protect my online reputation?

In today’s hyper connected world, there is a lot of talk about protecting online reputation … of course. Customer reviews and online opinion can make or break your brand or Organisation almost overnight. There are many Organisations offering to ‘protect’ your online reputation through technology (they constantly trawl online and take electronic actions to mitigate […]