How do I formulate a sales strategy?

How do I formulate a sales strategy?

Of course you want a sales strategy, otherwise you might look silly at a meeting and get terrible sales results.

But, let’s face it, how many ‘sales strategies’ have you seen that were based on wishful thinking and numbers picked out of the air (at best!)?

So, instead of seeing the need for a ‘sales strategy’, we suggest you start formulating a ‘buying strategy’ instead. You might perhaps be well advised to consider:

  • How can we manage and build our reputation so it spreads for the right reasons?
  • How can we encourage great reputation and continual referrals?
  • How can we ensure customers become more and more loyal to us and want to buy more and more things?
  • How can we become indispensable and remarkable to them?

And then, when you’ve nailed this, you can start considering the next step … a ‘sales strategy’ …

  • Now that we’ve done the above brilliantly, how can we make sure that people can find us easily and want to say ‘yes please’ quickly?

After all, this is the age of the empowered choosy consumer, who shops around the world and can make or break you at the touch of a button.        stratergy

Please contact us at support@salesthroughservice.com for our free SHORT ebook on this subject called ‘The 7 Deadly Sins of Sales (and what to do about them)’!

How can I sell more?

How can I sell more?

You know that dreadful feeling in the middle of the night – surely there’s a way we could sell way more? Why is it so hard to get the growth we need?

It used to be that we could advertise, push, promote … and increase sales.

The problem is that in these days of global consumer choice, outrageous price competition and choosy customers, it isn’t as simple as that any more. The key challenge now is not how you can ‘sell’ more, but how you can get the customer out there to find you more easily (through reputation and referral) and ‘want to buy’ from you more because you’re the best thing since sliced bread.

And that takes a VERY different skill set and tool set from what used to work in the ‘good old days’.

We call this skill set and tool set ‘Sales through Service’ and it needs to permeate everything in your organisation like a stick of rock.

Otherwise, those choosy customers with global choice will find it very hard to find you, and very hard to want to buy from you.

Please contact us at support@salesthroughservice.com for our free SHORT ebook on this subject called ‘The 7 Deadly Sins of Sales (and what to do about them)’!