What sort of marketing works best?

What sort of marketing works best? Oh, the time honoured question! Henry Ford once famously said, ‘I know 50% of my marketing works, I just don’t know which 50%’ The good news is that we’re living in an age of easier measurement and trackable customer behaviour. The bad news is that there has been an […]

How to Go the Extra Mile?

 How to Go the Extra Mile? There’s always lots of marketing talk about ‘Going the Extra Mile’ and it sounds sexy, doesn’t it? Well, here’s a little secret that not many people know –  it’s not realistic or a good idea (it’s just a marketing phrase which sounds cool). It’s not realistic because it’s too […]