Acres of Diamonds
In the famous story ‘Acres of Diamonds’ a wealthy farmer sells all he has in order to seek out a ‘river that runs over white sand between tall mountains’ because he’s sure he will there find acres of diamonds.
His search ruins and bankrupts him and he dies a pauper, far away and all alone. Back at his original farm, the new owner notices a glint in the stream as his camel stoops down to drink, so he scoops up some gravel only to find it is full of diamonds.
Of course, the point of this is that all you need is right there at your fingertips, and we’d suggest in Business it means this.
- Your customers can tell you want you’re doing wrong and what you need to do to get it right
- Your team can tell what you’re doing wrong and what you need to do to get it right
- Your suppliers can also help you find your diamonds
- And, above all, your lapsed customers and those who have been in touch with you but haven’t purchased from you will have acres of diamonds to share with you
You just need to ask them properly (which VERY few Organisations do): sometimes they think they’re asking by doing ‘customer surveys’ or ‘suggestion schemes’, but these tend to be very barren on the diamond front because they’re the wrong tools!
So instead, most people instead waste vast amounts of time and money on quick fix marketing and searching for the Shangri La solutions to their problems.
And all the time, it’s right there in front of them.
Please contact us at firstname.lastname@example.org for our free SHORT ebook on this subject called ‘The 7 Deadly Sins of Feedback (and what to do about them)’!