What social media marketing works ?
‘Social Media’ has been a buzzword for a while now.
At first it was promoted as the ‘answer to everything’ ; just advertise here and you’ll have clients flooding in (and we all have heard that line somewhere before!)
Then it was : you have to be there and communicating with your tribe.
Because everyone always wants a simple answer and a quick fix.
So here is the simple answer and quick fix.
Simple answer: social media is just a new way of communicating that means your customer, or potential customer, can find out all about you, and tell others all about you, without your knowledge of consent. It is a radical change in consumer behaviour that will have ever growing revolutionary impacts.
Quick fix: as communication has become two way and interactive, so must you and your marketing. This means simply that you must take 4 steps:
- Genuinely have an attitude of wanting to wow the customer
- Gather feedback and engage with customers systematically and proactively
- Look for the customers’ REAL (emotional needs) and design your systems and processes around these
- Do this and continue to change and evolve in small steps
‘Sales through Service’ is a proven and powerful set of systems to boost sales whilst also enhancing the customer experience – to receive a free ebook ‘The 7 Deadly Sins of Service’, please email firstname.lastname@example.org or visit http://www.salesthroughservice.com/free-sales-resources/