How can we compete with online retailers? This is a question we help a lot of our customers with. The business landscape has changed dramatically, and this is affecting every business sector: the revolution that began with the world’s biggest bookstore online, now is effective goods and services in every sector around the world. Just […]
Monthly archives: October 2016
How do I make sure that I always get good feedback?
How do I make sure that I always get good feedback? The answer is you can’t and you don’t want to anyway. You can’t: we’re now in the age of the empowered customer and the transparent business. Don’t try and manipulate the customer feedback and reviews: it’d be like King Canute trying to hold back […]
How do I destroy my competition and make lots more money?
How do I destroy my competition and make lots more money? The answer is to see your competition as yourself … not as the others. Of course you need to know what’s happening in the market, but the best way to do this is to get very close to your customers (including potential customers and […]
How can we protect our reputation from malicious reviews?
How can we protect our reputation from malicious reviews? This is a question that more and more people are asking as reviews and online feedback sites become more and more popular, and there is a simple answer. You can’t control the reviews, but you can control how you treat the customer AND how you respond […]