‘Everyone’s Talking About’

Everyone’s talking about’… how often do you hear this statement (usually by advertisers)? Well, apart from the obvious fact it can’t be true, it also hides a huge mistake on the part of the advertiser. If everyone was talking about it, there’d be no need to advertise it! So, if you ever feel tempted to make […]

The 5 outcomes to a Sales Process (and not all of them are great!)

In most ‘traditional’ sales strategies, the focus is usually on ‘getting a sale’. However, this is far too simplistic… in today’s world of instant online reviews and the empowered customer, it’s downright dangerous. In fact there are five outcomes to a sales process, and they all need to be considered, trained and considered in order […]