The Dalai Lama writes:
‘The word ‘Karma’ simply means ‘action’. So when we talk about our ‘Karma’ we are talking about our intentional (and unintentional) acts of body, speech and mind. And when we talk about the fruits of our Karma, we are talking about the consequences of those acts.’
The same is true of Organisations (and teams within them). Their ‘Karma’ are their acts, and the fruits of their ‘Karma’ is their reputation in the market (and therefore their customer loyalty and referrability).
So ‘Karma’ is VITAL FOR LONG TERM SUCCESS in today’s world of informed and hyper-connected customers.
How do Organisations usually know what results their Karma are generating? There are 3 ways:
- Guessing (the normal way) – resulting in pain and waste
- Surveys (the next most normal way) – the same as guessing, but this time with the added complication of incomplete and misleading information thrown in!
- Genuine customer feedback and engagement (the rare way) – resulting in genuine knowledge, motivation, reputation, loyalty and referrals
The conclusions are simple and don’t need to be spelt out.
In a world where the fruits of your ‘Karma’ will determine your success, you need to obsessively listen for your ‘Karma’ and systematically work on it bit by bit, until it is consistently and predictably positive.
And then work on it some more.
Please feel free to contact us for free information on how to do this in your team or organisation: firstname.lastname@example.org