‘Everyone’s Talking About’

Everyone’s talking about’… how often do you hear this statement (usually by advertisers)? Well, apart from the obvious fact it can’t be true, it also hides a huge mistake on the part of the advertiser. If everyone was talking about it, there’d be no need to advertise it! So, if you ever feel tempted to make […]

The 5 outcomes to a Sales Process (and not all of them are great!)

In most ‘traditional’ sales strategies, the focus is usually on ‘getting a sale’. However, this is far too simplistic… in today’s world of instant online reviews and the empowered customer, it’s downright dangerous. In fact there are five outcomes to a sales process, and they all need to be considered, trained and considered in order […]

Business Karma

Business Karma The Dalai Lama writes: ‘The word ‘Karma’ simply means ‘action’. So when we talk about our ‘Karma’ we are talking about our intentional (and unintentional) acts of body, speech and mind. And when we talk about the fruits of our Karma, we are talking about the consequences of those acts.’ The same is […]