The internet has empowered the consumer like nothing before … and this change is still in it’s infancy.
Going forward you cannot hide poor service behind a sexy brand, or bad practices behind clever marketing.
Customers HATE being misled: when the truth appears they’ll disappear quicker than rats out of an aqueduct (remember the Ratners story?).
This new age requires honesty and integrity. Customers’ word of mouth will be there whatever happens and it will do one of two things:
- Draw more customers to you
- Warn people to stay away
Your actions will determine what they do.
They can forgive mistakes, honestly handled (remember when M&S ‘boobed’?), but they can’t EVER forgive you for misleading them or appearing not to care.
Respect them, make them happy, and treat them with honesty, in good times and bad, and all will work out fine.
Of course: that’s always easier to say than to do.
Everyone says it, but it’s rarer than hen’s teeth to find genuine ways to do it that really work!
So, if you think it’s a good idea (and of course it is), and you’d like to find foolproof, genuine way that will make this happen for you, then give us a shout.
You don’t have to spend any money: we’ll send you our powerful free booklets for nothing, and they may be all you ever need.
It ain’t rocket science … it’s just a few simple, powerful tools and systems that need to be applied to all that you do.
If you like what we’re saying and want to know more, without any obligation, please email firstname.lastname@example.org and ask for our free ebooks on ‘The 7 Deadly Sins of Sales and Service’