How do I destroy my competition and make lots more money?
The answer is to see your competition as yourself … not as the others.
Of course you need to know what’s happening in the market, but the best way to do this is to get very close to your customers (including potential customers and lapsed customers).
And, yes ok, listen to some ‘experts’ but take everything they say with a large pinch of salt.
But, to answer the question, if you examine almost all truly long term successful and profitable organisations, you will find that they obsessed about themselves and how they could obsessively, systematically, consistently, and continually blow their customers’ socks off.
So, focus on this, and getting as close to your customers as you can, and they not only fantastically complement each other, but they also, by the way, will destroy your competition and ensure you make lots more money.
(And when you do, don’t stop doing what got you there in the first place!)
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