Why doesn’t customer service training work? Because you can take a horse to water but you can’t make it drink. You people WANT to do a great job, but they are faced with a million things that are stopping them: How they are treated How they are feeling (this one is not really in your […]
Tag archives: 7 Deadly Sins
What sort of marketing works best?
What sort of marketing works best? Oh, the time honoured question! Henry Ford once famously said, ‘I know 50% of my marketing works, I just don’t know which 50%’ The good news is that we’re living in an age of easier measurement and trackable customer behaviour. The bad news is that there has been an […]
How to develop processes and systems to build sales?
How to develop processes and systems to build sales? A somewhat boring seeming question?… Maybe… But let’s put it this way – if any of your systems aren’t aimed at helping you sell more (in the long term), then what are they there for? Many Organisations have systems that have grown up to solve problems […]