How do I handle mistakes?

How do I handle mistakes? We all make mistakes. But in the age of global 2 way communication, and instant online feedback and sharing, they can be hyper dangerous – just ask Gerald Ratner if you want proof! So, in this hyper connected age, it’s vital (not important, vital) to have a key set of […]

How do we get the most out of social media?

How do we get the most out of social media? There’s a lot of HYPE about social media, combined with a lot of activity, and usually very few real results – so here’s a very simple and effective approach. Focus on ‘getting it right’ first. People and organisations who are genuine, passionate, committed and attentive […]

How do I formulate a sales strategy?

How do I formulate a sales strategy? Of course you want a sales strategy, otherwise you might look silly at a meeting and get terrible sales results. But, let’s face it, how many ‘sales strategies’ have you seen that were based on wishful thinking and numbers picked out of the air (at best!)? So, instead […]

Why feedback doesn’t work: manipulating feedback is like taking aspirin for a broken leg!

As feedback specialists, we help businesses organisations with all sorts of feedback on-line off-line, direct and indirect, immediate and delayed. (I bet you didn’t even know that there where so many variations!) Now, most people are beginning to realise that feedback only has value when it is transparent, and includes both positive and negative; but […]

Your customers are talking…  Are you listening?

In today’s hyper connected, value savvy global marketplace, your customers are becoming ever more the key and demanding.  They can talk about you behind your back to the world at the touch of a button and the speed of light. To quote Jeff Bezos: ‘Your brand is what the customer says when you’re not in […]