What sort of marketing works best?

What sort of marketing works best? Oh, the time honoured question! Henry Ford once famously said, ‘I know 50% of my marketing works, I just don’t know which 50%’ The good news is that we’re living in an age of easier measurement and trackable customer behaviour. The bad news is that there has been an […]

Your brand is what people say about you behind your back

Jeff Bezos, CEO of Amazon.com probably the most successful retail business of all time, is consistently quoted as saying the above about businesses Brands. Yet, how much time and effort do businesses often put into feedback and genuinely getting close to the customer versus developing Brands and pretty Logos? I think the point is clear: […]