‘How to win at marketing and drive more sales?’: this must be the most frequently asked business question of all time. Every individual and Organisation wants their Marketing to make life easier and drive success to them Yet time and time again we see massive under-performance in actual results versus prospective results. So, in this […]
Tag archives: marketing
3 Reasons why your Marketing may not be working
Marketing drives sales, right? Wrong. In a world of the empowered customer, the old ‘marketing drives sales’ model is becoming grossly out of date. Sure, marketing is still very important: it’s just that the order of action has changed, and marketing now fits in differently, and may have a very different role. Here are 3 […]
What sort of marketing works best?
What sort of marketing works best? Oh, the time honoured question! Henry Ford once famously said, ‘I know 50% of my marketing works, I just don’t know which 50%’ The good news is that we’re living in an age of easier measurement and trackable customer behaviour. The bad news is that there has been an […]
Your brand is what people say about you behind your back
Jeff Bezos, CEO of Amazon.com probably the most successful retail business of all time, is consistently quoted as saying the above about businesses Brands. Yet, how much time and effort do businesses often put into feedback and genuinely getting close to the customer versus developing Brands and pretty Logos? I think the point is clear: […]