Business Karma

Business Karma The Dalai Lama writes: ‘The word ‘Karma’ simply means ‘action’. So when we talk about our ‘Karma’ we are talking about our intentional (and unintentional) acts of body, speech and mind. And when we talk about the fruits of our Karma, we are talking about the consequences of those acts.’ The same is […]

How do I handle mistakes?

How do I handle mistakes? We all make mistakes. But in the age of global 2 way communication, and instant online feedback and sharing, they can be hyper dangerous – just ask Gerald Ratner if you want proof! So, in this hyper connected age, it’s vital (not important, vital) to have a key set of […]

How do we get the most out of social media?

How do we get the most out of social media? There’s a lot of HYPE about social media, combined with a lot of activity, and usually very few real results – so here’s a very simple and effective approach. Focus on ‘getting it right’ first. People and organisations who are genuine, passionate, committed and attentive […]

What customer loyalty schemes work best?

What customer loyalty schemes work best? We want loyal customers! We want customers to buy more and refer others to us! Of course we do, and there’s acres of print on ‘how to run customer loyalty schemes’, and what to offer as incentives. There’s just one small problem …. It’s all rubbish! Recent in depth […]

What sort of marketing works best?

What sort of marketing works best? Oh, the time honoured question! Henry Ford once famously said, ‘I know 50% of my marketing works, I just don’t know which 50%’ The good news is that we’re living in an age of easier measurement and trackable customer behaviour. The bad news is that there has been an […]

How do I formulate a sales strategy?

How do I formulate a sales strategy? Of course you want a sales strategy, otherwise you might look silly at a meeting and get terrible sales results. But, let’s face it, how many ‘sales strategies’ have you seen that were based on wishful thinking and numbers picked out of the air (at best!)? So, instead […]

Why feedback doesn’t work: manipulating feedback is like taking aspirin for a broken leg!

As feedback specialists, we help businesses organisations with all sorts of feedback on-line off-line, direct and indirect, immediate and delayed. (I bet you didn’t even know that there where so many variations!) Now, most people are beginning to realise that feedback only has value when it is transparent, and includes both positive and negative; but […]

How do I protect my online reputation?

In today’s hyper connected world, there is a lot of talk about protecting online reputation … of course. Customer reviews and online opinion can make or break your brand or Organisation almost overnight. There are many Organisations offering to ‘protect’ your online reputation through technology (they constantly trawl online and take electronic actions to mitigate […]