Why feedback doesn’t work: manipulating feedback is like taking aspirin for a broken leg!

As feedback specialists, we help businesses organisations with all sorts of feedback on-line off-line, direct and indirect, immediate and delayed. (I bet you didn’t even know that there where so many variations!) Now, most people are beginning to realise that feedback only has value when it is transparent, and includes both positive and negative; but […]

The Key Principles of Effective Customer Feedback

The key principles of effective customer Feedback are;   Gathering feedback is vital … and responding to it effectively is what really matters In the world of the empowered customer, not gathering feedback is suicidal The method of feedback gathering must depend on the relationship you have with the customer: one size does NOT fit […]