The 5 outcomes to a Sales Process (and not all of them are great!)

In most ‘traditional’ sales strategies, the focus is usually on ‘getting a sale’. However, this is far too simplistic… in today’s world of instant online reviews and the empowered customer, it’s downright dangerous. In fact there are five outcomes to a sales process, and they all need to be considered, trained and considered in order […]

How do I formulate a sales strategy?

How do I formulate a sales strategy? Of course you want a sales strategy, otherwise you might look silly at a meeting and get terrible sales results. But, let’s face it, how many ‘sales strategies’ have you seen that were based on wishful thinking and numbers picked out of the air (at best!)? So, instead […]